The Blog

The Birth of Morningdove

Daniel Christensen

Cinnamon Roll Enthusiast, Idaho

22 March 2017

I couldn’t sleep.

No matter what I tried, the excitement, nervousness, and and jitters wouldn’t wear off.

I knew that this was a really GOOD thing or a really BAD thing. On one hand, starting a business should be exciting – there should be a certain amount of anticipation in making the decision to quit a job that you actually like a lot in order to venture out into the cruel world of entrepreneurship.

On the other hand, was this just a moment of what the book The Emyth calls an “Entreprenuerial Siezure”? [the drive to start a business, with the naievete that tells you you can become entrepreneur, technician, and manager all at once].

Was it doomed to fail?

These questions kept me up, night after night. I was exhausted.



Serious conversations with my wife.

As I was up late one night stewing about the future, and a thought came to me that I now consider revelatory in nature. It went something like this:

“The amount of fear you have shows the amount of faith you have.”

…or lack thereof.

I took this as an anwer of sorts. From that moment, it wasn’t a question of if I was going, but when.

I have always wanted to be in business for myself. I wanted time, the opportunity to be financially secure, and I wanted autonomy.

I honestly had a pretty good thing going with Nifty Marketing, my employer at the time. In fact, if I would have stayed, I probably would have had at least two out of those three.

So I went for it.

Mid-Novemeber of 2016 my life changed forever.

It set off a chain of events that I can only explain now as miracles. I had no idea where I would get clients, just an excitement and confidence that if I worked hard, they would come.

And come they did.

Within a couple months, I had a pretty full client load and was already making more than at my previous job. The stress level was about the same, but I had more time with my wife and could work whenever was most productive for me.

We took a few trips and I was able to manage the entire business with just a laptop and an internet connection.

The Next Step

I have enough work to do for myself, and being able to be the owner, the manager, and the technician has been a real blessing for me. I’ve learned not only the mechanics of client work better, but how to plan from a 30,000 foot view of the business.

My next step is to scale the business and bring in talented individuals that can help take it to the next level.

I have no idea what the future holds for me or Morningdove Marketing, but I have the same excitement and confidence as I did when I set out.



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